Another Busch family member doing well in beer biz

Another Busch family member doing well in beer biz

Credit: AFP/Getty Images

This July 21, 2008 photo shows barley growing in front of the Busch Agricultural Research facility elevators in Fargo, ND. The facility, an Anheuser-Busch company, tests barley for its malting qualities. The company looks for as many as 30 malting quality characteristics. They range from the plumpness of the grain to the amount of protein it contains to technical aspects such as the types of enzymes it produces. Belgian-Brazilian brewer InBev is to swallow US rival Anheuser-Busch in a 52 billion dollar (33 billion euro) takeover creating the world's biggest brewer, the companies said July 14, 2008. AFP PHOTO/Karen BLEIER (Photo credit should read KAREN BLEIER/AFP/Getty Images)

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Associated Press

Posted on December 1, 2012 at 1:03 PM

Updated Tuesday, Oct 22 at 10:03 AM

ST. LOUIS (AP) -- Billy Busch's family built the nation's largest brewery, Anheuser-Busch. One year after breaking out on his own, Busch is also finding success selling a classic American lager in St. Louis.

The St. Louis Post-Dispatch reports that Busch's KrΣftig Lager and KrΣftig Light make up about 1 percent of beer sales in the St. Louis market.

Busch launched about a year ago, hoping to capitalize on his famous last name and turn mainstream beer drinkers away from bigger rivals.

Busch hopes to eventually expand to other markets, but for now is focused on St. Louis.

Billy Busch is the son of the late August Busch Jr. but was never directly involved in the operations of Anheuser-Busch.

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