Anheuser-Busch releases teasers for Super Bowl celebrity ads

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by KMOV.com Staff | @KMOV

KMOV.com

Posted on January 20, 2014 at 9:35 AM

Updated Monday, Jan 20 at 9:39 AM

(KMOV.com) – Anheuser-Busch has released more teasers for ads being featured in this year's Super Bowl on Feb. 2.

The latest teasers, which aired on television over the weekend, revolve around the company's new Bud Light tagline, "The Perfect Beer for Whatever Happens."

In addition to two Budweiser Clydesdales ads (which we wrote about last week), Anheuser'-Busch will have two star-studded Bud Light commercials featuring Arnold Schwarzenegger, Don Cheadle and comedian-musician Reggie Watts.

"Our six Super Bowl ad teasers give viewers a peek behind the curtain, but fans will have to tune-in during the game to see how these seemingly unrelated events form one cohesive story," Bud Light VP Rob McCarthy said in a statement.

McCarthy said the campaign will include "five special cameos."

Anheuser-Busch InBev bought 3.5 minutes of ad time for Super Bowl XLVIII, which according to the New York Times totals around $28 million.

Watch the teasers below or click here if using a mobile device.

Last week, the company announced it will run a follow up to the wildly popular “Brotherhood” ad that aired in 2013 and followed the bond between a Clydesdale and its trainer. The sequel will feature the same trainer and Clydesdale along with a new puppy and will promote Budweiser beer. 

 

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