Anheuser-Busch teases 2014 Super Bowl ad plans

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by KMOV.com Staff | @KMOV

KMOV.com

Posted on January 15, 2014 at 6:19 AM

Updated Wednesday, Jan 15 at 10:37 AM

(KMOV.com) – Always a major player in the Super Bowl ad derby, Anheuser-Busch has teased plans for its 2014 offerings.

Without revealing too many details, the brewery announced it will run five ads on February 2, focusing on Bud Light and Budweiser. The company bought 3.5 minutes of ad time for Super Bowl XLVIII, which according to the New York Times totals around $28 million.

The Times reports the first AB ad to air will be done by St. Louis ad agency Cannonball, and will promote a new recloseable aluminum bottle.

The remaining ads will feature new songs by pop artists and celebrity appearances, as well as a change in slogan for Bud Light from “Here we go” to “The perfect beer for whatever happens.”

Finally, in what can be considered the ad world’s equivalent of a blockbuster sequel, the brewery will run a follow up to the wildly popular “Brotherhood” ad that aired in 2013 and followed the bond between a Clydesdale and its trainer.

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The sequel will feature the same trainer and Clydesdale along with a new puppy and will promote Budweiser beer. 

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