(ST. LOUIS) --KMOV continues to be on a roll in the local news ratings race. In the just-completed July ratings period, News 4 continued the momentum it has been building all year.
KMOV once again took the big prize as the late news winner with a 3.41 rating at 10pm in adults 25-54, besting KTVI’s 3.02, KSDK’s 2.97 and KDNL’s .3 according to data provided by The Nielsen Company. News 4 at 10 anchored by Steve Savard and Sharon Reed also won the other “sweeps” periods this year, coming in first in both February and May.
That late news success continues to spread to other newscasts. News 4 This Morning, anchored by Andre Hepkins and Claire Kellett has seen the ratings gap between KMOV and KSDK continue to close all year.
For the first time in memory, KMOV beat KSDK in the mornings both in the 4:30am half hour and the 5am hour. KMOV saw its audience increase 33% at 5am, while KSDK saw a 50% decline and KTVI dropped 28% for the hour compared to July 2012. At 5am KMOV earned a 1.0 rating to KSDK’s .8 for a second place finish for the month.
At 4:30am, KMOV bested KSDK .6 to .5. In the 6am hour KMOV saw a dramatic 74% increase in viewers from last July in the A25-54 demographic to close within a few tenths of a point of KSDK.
“Our increasing popularity in the morning has been an exciting development as we continue to put more resources into our morning newscast,” said KMOV Executive News Director Sean McLaughlin. This is a group of people who really enjoy working together and that energy and enthusiasm are being noticed by St. Louis viewers.”
Evening news continues to show a dramatic shift in viewing toward KMOV and away from KSDK and KTVI. All three newscasts are now within a half a rating point in the demo. In the 5pm newscast, KMOV was the only station to see an increase in news viewing with a 13% jump in A25-54 to finish at a 1.8, KSDK saw a 20% decline in the demo to finish at a 2.3, and KTVI dropped nearly 30% to finish at a 2.4. At 6pm, KMOV also saw a 13% increase, while KSDK dropped 11% and KTVI saw its rating in the demo drop 19%.
“While our 10pm newscast continues to reign as the number one late newscast in town, it is great to see such a response to our evening and morning newscasts,” said KMOV President and General Manager Mark Pimentel. “To see ratings grow year over year once again in our morning newscasts as well as our 5, 6 and 10pm newscasts is a great testament to the news teams we have put in place and the connection they are making with people throughout the area.”