LivingSocial works to move beyond daily deals

LivingSocial works to move beyond daily deals

Credit: AFP/Getty Images

View of the reception desk at Living Social in Washington on June 26, 2012. Online coupons are last year's news.That is the view from number two US online deals firm Living Social, which is battling sector leader Groupon by offering what excutives call "unique" or original experiences that are not simply linked to discounts. AFP PHOTO/Nicholas KAMM (Photo credit should read NICHOLAS KAMM/AFP/GettyImages)

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KMOV.com

Posted on September 18, 2013 at 9:28 AM

Updated Wednesday, Sep 18 at 9:33 AM

NEW YORK (AP) -- LivingSocial, like its larger rival Groupon, is working to move beyond daily deals.

   Washington-based LivingSocial, which is privately held, is not getting rid of the deals for restaurants, spas and getaways that land in subscribers' inboxes every day. Rather, the company is expanding the number of deals it offers, extending the duration of their availability and adding online coupons for national chains to its offerings.

   The move follows the publicly traded Groupon Inc.'s expansion beyond daily deals into new services. And it comes on the heels of Google Inc.'s decision to redesign its Gmail inboxes so that promotions, social network notifications and other non-personal email go into separate folders. Users have click over from a "primary" email tab to see messages Google deems as secondary.
 

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