BlackBerry ad campaign seeks to reassure customers

BlackBerry ad campaign seeks to reassure customers

NEW YORK, NY - SEPTEMBER 17: A general view of atmopshere at the Blackberry Lounge at the New York Times Schools For Tomorrow Conference at the TimesCenter on September 17, 2013 in New York, United States. (Photo by Neilson Barnard/Getty Images for The New York Times)

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KMOV.com

Posted on October 15, 2013 at 9:28 AM

Updated Tuesday, Oct 15 at 9:32 AM

TORONTO (AP) -- BlackBerry is publishing an open letter in major publications around the world in a bid to reassure customers that they can count on the distressed smartphone company.

   The letter was released Monday on Twitter and will be published Tuesday. It acknowledges "these are no doubt challenging times for us and we don't underestimate the situation" but says "you can continue to count on BlackBerry." The missive notes that BlackBerry has substantial cash and is debt free.

   BlackBerry is considering a sale or break-up of its operations. The Canadian company announced last month that Fairfax Financial Holdings, which owns 10 percent of the company, signed a letter of intent that "contemplates" buying BlackBerry for $9 a share, or $4.7 billion. Fairfax, BlackBerry's largest shareholder, is trying to attract other investors.

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