Diet sweetener aspartame is safe in cola

Diet sweetener aspartame is safe in cola

Credit: AP

FILE - This Monday, Oct. 15, 2012 file photo shows two cans of Caffeine Free Diet Coke on ice in Surfside, Fla. During a conference call with analysts Tuesday, Oct. 15, 2013, a Coca-Cola executive noted that Diet Coke was "under a bit of pressure" because of people's concerns over its ingredients, alluding to the growing wariness of artificial sweeteners in recent years. Soda has been under fire from health advocates for several years now, and Americans have been cutting back on sugary fizz for some time. But in a somewhat newer development, diet sodas are falling at a faster rate than regular sodas, according to Beverage Digest, an industry tracker. (AP Photo/Wilfredo Lee, File)

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by AP

AP

Posted on December 10, 2013 at 9:38 AM

AMSTERDAM (AP) — The European Food Safety Authority has found that the artificial sweetener aspartame is safe for people to consume at the levels currently used in diet soft drinks. 

After conducting a major review of evidence, the agency said Tuesday it has ruled out any "potential risk of aspartame causing damage to genes and inducing cancer."

The finding will be welcome news to Coca Cola Co., which recently launched an advertising campaign to dispel fears about Diet Coke after other studies showed that aspartame might be dangerous, leading to a fall in sales.

Aspartame, the sweetener used in Diet Coke, is also known under the brand name NutraSweet.

The ESFA, the European Union's food risk assessment agency, is based in Parma, Italy.

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