New ad zapper has TV networks worried about sales

New ad zapper has TV networks worried about sales

Credit: Getty Images

LAS VEGAS, NV - JANUARY 09: The DISH Hopper HD DVR system, including a pair of companion Joey set-top boxes, are displayed during a press event at The Venetian for the 2012 International Consumer Electronics Show (CES) January 9, 2012 in Las Vegas, Nevada. The unit comes with a 2 TB hard drive and can record up to six TV shows at once and can display up to four different shows in four different rooms in a home at the same time. CES, the world's largest annual consumer technology trade show, runs from January 10-13 and is expected to feature 2,700 exhibitors showing off their latest products and services to about 140,000 attendees. (Photo by Ethan Miller/Getty Images)

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Associated Press

Posted on May 22, 2012 at 2:29 PM

Updated Sunday, Oct 27 at 1:03 PM

NEW YORK (AP) -- The maker of a new DVR that lets consumers zap away commercials at the touch of a button is suggesting that broadcast TV networks are being short-sighted in opposing the technology.

The Dish Network has offered its new Auto Hop feature on new digital video recorders since March. Its executives said Tuesday that they believe the people who buy the machine are watching more network TV than before.

But Dish officials admit they don't yet have hard data to back up that contention.

Network officials say the device threatens the economic structure of the TV business, which largely relies on ad sales to make money.

Nearly half of American homes with televisions now have DVRs. There hasn't been any measurable impact on the rates advertisers have been paying for commercials, but there's concern that could change if the commercials are eliminated entirely.

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