(KMOV.com) Kmart is choosing to open its doors Thanksgiving morning and stay open for 41 hours straight.
Kmart’s decision was met with a lot of criticism. Customers took to social media threatening to boycott the retailer if it did not change its decision.
A spokeswoman for the company said the decision was based off of feedback from customers who wanted more “flexible holiday in-store shopping times”.
For the past three years, Kmart has opened at 6 a.m. on Thanksgiving. Last year, the store closed at 4 p.m. for a few hours to let shoppers and employees enjoy the holiday with family.