Demise of local Dr Pepper brand worries Texas town

Demise of local Dr Pepper brand worries Texas town

Credit: AP

Keith Payne, of Horseshoe Bay, Texas, places one of the last cases of Dublin Cr Pepper into his car after buying it in Dublin, Texas, Thursday, Jan. 12, 2012. Under an agreement with Dr Peper, the Dublin Dr Pepper bottler will end production of the drink that Jeff Kloster's family has been bottling for more than a century. (AP Photo/LM Otero)

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by ANGELA K. BROWN

AP

Posted on January 13, 2012 at 7:09 PM

 DUBLIN, Texas (AP) -- Residents of Dublin, Texas, are distraught that their town name is being stripped from the version of Dr Pepper that's been bottled in the community since 1891.

The local drink is made with cane sugar instead of high-fructose corn syrup and is sweeter than typical Dr Pepper. It has an almost cult following and draws nearly 100,000 visitors to the central Texas community.

The Dublin Dr Pepper brand ceased to exist under a recent legal settlement. Plano-based Dr Pepper Snapple Group has already painted over the Dublin name from the signs and murals touting the drink.

Many residents fear the town is losing its identity. The company says it will keep bottling the sweeter version at another plant and sell it in the Dublin plant's soda shop and other cities.
 

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