AB in trademark dispute with 'Natty Greene's' brewer

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by Associated Press

KMOV.com

Posted on June 21, 2014 at 8:36 PM

Updated Saturday, Jun 21 at 10:19 PM

ST. LOUIS (AP) -- Anheuser-Busch is at the center of a trademark dispute with a North Carolina craft brewer seeking to trademark its name, Natty Greene’s.

Anheuser-Busch is the maker of Natural Light beer, often referred to as “Natty Light.” Greensboro, North Carolina-based Natty Greene’s Brewing Co. filed an application for a trademark of the phrase “Natty Greene’s” with the U.S. Patent and Trademark office in August.

The beer is named for Revolutionary War general Nathanael Greene—Greensboro is among several U.S. cities and counties named after him.

The St. Louis Post-Dispatch reports that Anheuser-Busch filed an opposition Wednesday. The company said it has sold “millions of dollars’ worth of beer under the Natty marks, and has spent millions of dollars advertising and promoting its products under these trademarks.”

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