At McDonald's, a push for customization

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Associated Press

Posted on November 15, 2013 at 5:02 PM

Updated Friday, Nov 15 at 9:01 PM

NEW YORK (AP) — McDonald's is looking to give people a little more wiggle room to customize their orders, as they can at chains such as Chipotle, Five Guys and Subway.

The world's biggest hamburger chain says it's testing a "build-your-own burger" concept in California that lets people pick from a variety of toppings. Its new Dollar Menu and More also features five sandwiches with different sauces and toppings. And the topic of customization came up at the company's presentation for investors this week.

"Customization represents another important opportunity for our business," said Kevin Newell, chief brand and strategy officer for the U.S.

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