Kellogg CEO: Kashi cereal got too 'mainstream'

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Associated Press

Posted on November 4, 2013 at 1:02 PM

Updated Monday, Nov 4 at 1:02 PM

NEW YORK (AP) — Kashi cereal, once a favorite of the health-food set, has gotten too mainstream.

That's according to Kellogg CEO John Bryant, who said Monday that the company needs to do more to make Kashi popular again with "forward thinkers" on the nutrition front.

"Where progressive nutrition was seven or eight years ago is now mainstream," Bryant said in an interview.

Kashi had been a bright spot for Kellogg's flagship U.S. cereal unit since the company acquired it in 2000. But more recently, it was criticized for using genetically modified ingredients, which health advocates said conflicted with the brand's wholesome image.

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