Wendy's moves past '99 cents' with new value menu

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Associated Press

Posted on January 2, 2013 at 4:02 PM

Updated Wednesday, Jan 2 at 5:01 PM

NEW YORK (AP) — Wendy's no longer thinks a hamburger has to be 99 cents to be a deal.

The fast-food company known for its Frosty shakes and square burgers is replacing its 99-cent value menu. It's now offering a beefed up array of options called "Right Price Right Size," with items ranging from 99 cents to $1.99.

At a time when costs for meat, cheese and other ingredients are rising, the revamped menu is intended to give budget-minded diners more options, while giving Wendy's more flexibility on pricing.

The switch to the "Right Price Right Size" value menu reflects the cost pressures facing fast-food chains. Burger King and McDonald's have already moved past the $1 price point, offering tiered value menus that go up to around $2.

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