Diet Pepsi plans new TV ads after sweetener tweak

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Associated Press

Posted on December 17, 2012 at 3:02 PM

Updated Monday, Dec 17 at 2:02 PM

NEW YORK (AP) — Diet Pepsi is sending a valentine to soda lovers, now that the soft drink's staying power has been improved with a new sweetener.

Starting at the end of January, PepsiCo Inc. will begin airing TV ads with the tag line "Love Every Sip," along with the rollout of special-edition silver cans featuring the blue-and-red Pepsi logo in a heart shape. The company is working with designers to introduce other special designs later in the year.

The push to reinvigorate the brand comes after PepsiCo quietly added another artificial sweetener to Diet Pepsi to help stabilize the taste of the drink over time. The company says the overall taste of Diet Pepsi won't change.

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