AP sells iCircular to Wanderful Media

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Associated Press

Posted on November 13, 2012 at 7:02 AM

Updated Tuesday, Nov 13 at 7:02 AM

NEW YORK (AP) — The Associated Press says it has sold iCircular, a service it developed to help newspapers and retailers place more advertising on mobile phones. The buyer, Wanderful Media, is a digital advertising company based in Los Gatos, Calif.

The companies did not give financial terms of the deal, which closed on Oct. 30.

ICircular is the mobile-phone equivalent of the stacks of coupons and other promotions that are inserted into print editions of weekend newspapers. The AP, a not-for-profit news cooperative owned by newspapers, launched iCircular in September 2011 to test the service with a limited number of newspapers and retailers.

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