"Hump Day" Geico commercial: Creators dish on ad's success, its development

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by CBS News

KMOV.com

Posted on September 18, 2013 at 8:53 AM

(CBS News) Wednesday is long known as "hump day," the middle of the normal work week. But now, "hump day" could be forever linked to a wildly popular commercial by the insurance company Geico.

CBS News' Michelle Miller recently sat down with the team at The Martin Agency that created the ad focused around a pretty absurd concept: a talking camel annoying his colleagues by reminding them what day of the week it is.

Miller said, "So basically the premise is he walks through the office every Wednesday."

Sean Riley, a creative director at the Martin Agency, Riley came up with the initial idea. "We were sort of focused on, let's do something in the office, let's do something you know that's surprising," he said. "And I think I said camel, and then it just kind of went from there."

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