New ‘Spiderman’ snares $7.5M in midnight shows

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by Associated Press

KMOV.com

Posted on July 3, 2012 at 11:54 AM

Updated Tuesday, Jul 3 at 11:57 AM

LOS ANGELES — The new Spider-Man has launched with the same midnight magic as the old one.

“The Amazing Spider-Man” pulled in $7.5 million from its debut screenings just after midnight Tuesday. According to distributor Sony Pictures, that matches the amount that “Spider-Man 3” took in from its first midnight screenings in 2007 on the way to what was then a record $151.1 million opening weekend.

Midnight screenings generally have become bigger business since then, hitting a peak as fans shelled out $43.5 million for midnight shows of the “Harry Potter” finale last summer.

While “The Amazing Spider-Man” is well back in the pack by comparison, its midnight debut hints at strong box office through the Fourth of July weekend, with industry expectations as high as $120 million in its first six days.

 

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