Movie studio to delay releasing movies for rental

Movie studio to delay releasing movies for rental

Credit: AP

(AP Photo/Paul Sakuma, file)

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AP

Posted on January 9, 2012 at 3:47 PM

Updated Monday, Jan 9 at 3:54 PM

SAN FRANCISCO (AP) — Get ready to cool your heels a while if you prefer to rent DVDs rather than buy them.

No doubt moved by the stacks of cut-rate DVDs accumulating in stores, at least one movie studio is trying to boost sales of their DVDs — by making you wait longer to see them in rental outlets ranging from Redbox to Netflix.

Warner Brothers is about to announce that its new DVDs won't be in retail outlets until nearly two months after they can be bought in stores and web sites.

It's expected the changes will be announced tomorrow during the CES in Las Vegas.

The new restriction will double a 28-day delay on DVD rentals Warner already has with Netflix.

Other studios have done the same — though many DVD releases are still available to rent the same day they go on sale in stores.

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