Burger King apologizes to Mary J. Blige for chicken ad

Burger King apologizes to Mary J. Blige for chicken ad

Credit: Getty Images for Caesars Enterta

Mary J. Blige attends The Escape To Total Rewards at Woldenberg Park on March 1, 2012 in New Orleans, Louisiana. (Photo by Skip Bolen/Getty Images for Caesars Entertainment)

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by CBS News

KMOV.com

Posted on April 5, 2012 at 2:28 PM

(CBS/AP) Burger King is apologizing to singer Mary J. Blige and her fans for releasing an ad that some people believed to be stereotypical, and garnered the singer serious fan backlash.

The clip featured Blige soulfully singing about the fast-food chain’s new chicken snack wraps. It immediately went viral when it was released Monday, and some in the black community said it was stereotypical. Burger King pulled the ad Tuesday over what the company said was a music-licensing issue. The company explained Wednesday the spot was unfinished.

In a statement, Blige said she understood why fans were upset. She said the ad didn’t come across the way it was planned and she would never put out an unfinished spot.

Burger King said the ad was released prematurely and it hopes to have the final ad on the air soon.

 

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