'Anchorman 2' marketers whipping out all the stops

Print
Email
|

by CBS News

KMOV.com

Posted on December 3, 2013 at 11:22 AM

Will Farrell has appeared as Ron Burgundy in several advertisements and viral videos, including a local newscast in North Dakota.

Editor of Advertising Age, Abbey Klaassen, and Vanity Fair digital director, Mike Hogan join "CBS This Morning" to discuss if this marketing strategy will help the film when it hits the box office in a few weeks.

Print
Email
|