Super Bowl ads: Surprises? Not really...

Super Bowl ads: Surprises? Not really...

Super Bowl ads: Surprises? Not really...

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Associated Press

Posted on February 1, 2013 at 11:54 AM

Don't be surprised if you're not surprised by the Super Bowl ads on Sunday.

The multimillion-dollar spots used to be closely guarded secrets. That's out the window. Thank Facebook, Twitter and other social networks. Today, the eyeballs advertisers covet are online.

Last year, Super Bowl ads released early had six times the views — with 9.1 million average views — than spots released after the game, according to YouTube.com, which hosts advertisers' commercials on its site.

In recent years, more advertisers have been making their spots public before the Big Game. This year, 26 of the 35 or so advertisers have released their spots, with more reveals expected, YouTube says.

— Mae Anderson — http://twitter.com/maetron

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EDITOR'S NOTE — "Super Bowl Watch" shows you the Super Bowl and the events surrounding the game through the eyes of Associated Press journalists across New Orleans and around the world. Follow them on Twitter where available with the handles listed after each item.

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