Kaley Cuoco joins Shatner in Priceline ad campaign

Kaley Cuoco joins Shatner in Priceline ad campaign

BEVERLY HILLS, CA - MARCH 24: Actress Kaley Cuoco attends the 26th Genesis Awards held at The Beverly Hilton Hotel on March 24, 2012 in Beverly Hills, California. (Photo by Jason Merritt/Getty Images for The Humane Society)

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by Lynn Elber

AP

Posted on January 9, 2013 at 2:02 PM

Updated Thursday, Oct 31 at 8:21 AM

LOS ANGELES (AP) -- William Shatner is getting a new Priceline commercial co-star: Kaley Cuoco of CBS' "The Big Bang Theory."
 
In an upcoming campaign for the online travel services company, Shatner's Negotiator reveals he has a daughter, played by Cuoco. She's been schooled since childhood in the art of -- what else? -- deal-making, and now is ready to join dad in pitching Priceline.
 
Cuoco, 27, said the 81-year-old Shatner has made Priceline "cool," but the company wanted to update its message for younger consumers.
 
The actors taped a pair of spots for the ad campaign that begins Jan. 14, with plans for two more commercials to be shot this summer, Cuoco said. The first spot is available on YouTube starting Wednesday.
 
She and Shatner turned out to be a good comedic match and had "way too much fun" making the spots, Cuoco said. Shatner returned the compliment, calling her "quite a talent."
 
Then there's that connection between Shatner's "Star Trek" history and Cuoco's role on the geekfest sitcom "Big Bang Theory."
 
"The nerdy factor, the Trekkie stuff, it goes with `Big Bang' and it all worked together," she said.

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