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Rams up, attendance down in 2010

Rams up, attendance down in 2010

Credit: AP

St. Louis Rams quarterback Sam Bradford throws a pass against the Seattle Seahawks in the first half of an NFL football game, Sunday, Jan. 2, 2011, in Seattle. (AP Photo/Elaine Thompson)

by Mark Schnyder

KMOV.com

Posted on January 3, 2011 at 12:30 PM

Updated Monday, Jan 3 at 2:10 PM

The St. Louis Rams barely missed the playoffs by losing to Seattle Sunday night, but most fans will likely look at the 2010 season as a success.  Coming off a 1-15 season and going 7-9 made the Rams the second most improved team in the NFL.

Personally I had the Rams winning five games this year so to me seven is impressive.

Meantime attendance dipped from the 2009 average of 55,237 per game to 52,922 per game.

I talked to sports marketing professor Patrick Rishe from Webster University about this.  He pointed out attendance has steadily declined for Rams home games for five straight years, but he's predicting an uptick in 2011.

Despite the excitement over rookie quarterback Sam Bradford, the Rams were coming off three straight seasons of three wins, two wins and one win.  Rishe says that takes a toll on a fan base and it takes time for fans to come back.

Again, it appears the Rams darkest days are behind them.  Lots to look forward to with this young and improving team.  You may have noticed an advertisement for 2011 Rams season tickets during Sunday night's game.  Rishe says now's the perfect time for the Rams front office to be running those ads while the memories of a pretty good season (compared to 1-15 a pretty great season) are still fresh and fans' minds.

Mark Schnyder is a reporter at KMOV-TV.  He can be reached at MSchnyder@kmov.com

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