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LouFest announces plans to grow music festival

by Diana Zoga / News 4

KMOV.com

Posted on September 18, 2012 at 10:03 PM

Updated Tuesday, Sep 18 at 10:40 PM

ST. LOUIS (KMOV.com) -- Tuesday, organizers of the LouFest Music Festival announced that it partnered with C3 Presents, the organization behind Lollapalooza and Austin City Limits Music Festival.

What does this mean?

For one, it means bigger acts, more stages, and organizers hope: bigger attendance numbers.

"I think this means great things for St. Louis.  We have, up until now, been impactful on the local scene but we haven't really made an impact beyond St. Louis," said LouFest founder Brian Cohen.

"I think what this does is give us the ability to be a regional and then, ultimately, national event."

KMOV interviewed Cohen three years ago, just before the first LouFest launched a two day festival in Forest Park.  At the time, the Texas native modeled the festival after the popular ACL Fest in Austin, which draws tens of thousands every year.  Cohen, a media specialist who teaches documentary film classes at Washington University, says he wanted to create a festival that he would go to. 

The first two years of the festival brought in acts like She and Him, Jeff Tweedy, and Cat Power.  Average attendance those years hit about 8,000.  More people (12,000)attended 2012 festival which included headliners: the Flaming Lips and Girl Talk. 

Cohen says all of the logistics of next year's event haven't been hammered out, but he expects more stages and bigger acts. 

Typically, music fans can anticipate some overlap between headliners at Lollapalooza and ACL Fest.  This year, the Red Hot Chili Peppers, The Black Keys, and The Shins played Lollapalooza in August and are scheduled to play ACL Fest next month.  Cohen says he anticipates the C3 partnership will lead to bigger acts playing LouFest, but he is mum on the 2013 lineup.

One thing music lovers can anticipate is an increase in ticket prices.

"Adding more stages and a higher level of lineup necessarily will translate into a higher ticket price.  What that will be?  We really have no idea at this point," said Cohen.

A two day LouFest pass was $70.  Pre-sale prices were even cheaper.  Most festival goers consider that a bargain, considering the pass pays for eight shows each day of the festival.

Though new prices aren't set, Cohen insists the LouFest growth spurt won't price people out of the event.

He also says LouFest will remain a St. Louis event.

"We didn't sell the festival.  It hasn't been sold to C3.  We've created a joint partnership, an equal partnership so that control will be shared.  Both entities will develop the festival together," said Cohen.
 

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